On The Road Again: The Glasgow Homebuilding and Renovating Show
The Homebuilding and Renovating Show is the largest of its kind in the UK - and earlier this year, Redwell was in attendance, bringing the benefits of infrared heating technology to thousands of new customers…
In May, Redwell hit the road again, this time to attend the Scottish Homebuilding and Renovating Show, held in Glasgow's SECC. The homebuilding show was a huge event on our calendar: thousands of people attend the show along with hundreds of industry exhibitors - for us it was a chance to make new professional connections and meet hundreds of potential new clients.
Big crowds, big opportunities
Several Homebuilding and Renovating shows takes place throughout the year in locations across England and Scotland. The shows boast crowds of up to 85,000 people, each searching for ideas, advice and inspiration for their own builds. Although their plans might be in various stages of development, each attendee is keen to discover as much as they can - since it hosts so many experts and such a range of skills under one roof, the show is the perfect place to do that.
Visitors to the shows are involved in a huge variety of projects with an equally diverse range of budgets but heating systems are consistently mentioned in the top 5 desired categories of exhibitor. Despite the obvious importance of heating, lots of people have not heard about infrared technology - since we're always working to develop the potential of our products, the show was an unmissable opportunity to talk about the services we offer.
The show even runs a series of seminars and 'Masterclasses' where building and renovation experts speak directly to audiences, offering professional insight into specific topics. Renewable heating was a big part of the programme this year, with Homebuilding & Renovating Magazine's eco expert, Tim Pullen, offering the audience advice on choosing the right system for their home.
The Redwell stand
The Redwell stand received an incredible reaction from attendees. With a range of heating panels on show, and Redwell experts available to chat, people were queuing up to discuss their projects: everything from new builds to renovations. The range of demo panels we brought along also attracted attention: visitors were amazed by the panels’ practical flexibility and their range of surface finishes.Since our panels are all powered by electric, we were able to display them in a functional capacity and showcase their aesthetic and space-saving qualities. The demo panels we brought along included:
Blackboard Heating Panel - aside from providing comforting heat, the panel allowed younger visitors to try out their artistic skills with the chalk provided!
"Private Print” Heating Panel - bringing a splash of colour and eye-catching artwork to our stand.
Mirror Heating Panel - dual-use device ideal for bathrooms, and for checking your hair and make-up during the show...
“Largeround” Heating Panel - demonstrating how ceiling-mounted infrared technology can be practical and attractive.
Aside from offering advice to hard-working homebuilders, we were also able to learn a lot from the show. The sheer diversity of our visitors’ projects gave us plenty of exciting ideas for the future - both for engaging new customers and for creating new products. Our stand attracted a huge number of enquiries, with many people asking about whole house replacements and others about solutions for heating a specific space - we’ve actually already begun designing and installing some of these projects. Hopefully the show will return to the SECC in 2016 - we certainly plan to be there to meet a new audience of enthusiastic homebuilders.
Did you attend the Glasgow Homebuilding and Renovating show in May? Are you thinking about including infrared heating technology in your project? Let us know about it…